IMC and ethical concerns Essay -- essays research papers

IMC and Ethical ConcernsWith the constant advances in technology, the descent adult male has become global. Companies compete with the business across the street as well as the business halfway around the globe. Organizations must be mod to not only thrive but also just to survive. They must be aw ar of the indwelling and external factors both locally and globally that can affect their business.Internal Factor and External FactorsInternal factors are within the organization. They encompass the marketing mix, ethics, corporate culture, and diversity. The company should ensure that the internal factors are conducive to and support the marketing message that they are laborious to convey. If a companys advertised benefit is excellent guest service, employees need to be empowered to take care of customer concerns quickly. If the organizational structure is vertical, the internal factors may not be in bloodline with the message and will create dissatisfaction among consumers. Ex ternal factors are factors such as the culture or social standards in a community, the economic post of the nation, technological advances, legal parameters, the competitive landscape, and ethics. These factors are not within the master of the company. Businesses should be flexible and be able to react to changes in the business environment and implement necessary changes internally. In order to do this, inquiry is essential. A company must know all that they can rough their product or service, the loca...