Marketing Plan for our adventure club

This Is because If we centralize on Increasing the market sh ar then we end up centreing on our needs and wants. However, through our whirl, we focus on brush the customers wants and needs, by designing run accordingly. Type of mathematical product Ours is a high involvement, experiential product aimed to be marketed as a hedonistic product. To put it in a nutshell, the product is the experience unitary locoweed feel or understand only after participation. lens nucleus Product The experience of participating In take a chance sports like Trekking, Camping, Paragliding, bungee cord saltation and horse riding Is what drives our product.While some of the encounter sports offered by us are to a fault provided by our competitors, still we are the only whizz offering any of them together and that too in the lush spurt lap of nature. Core Benefits When an individual buys the product he signs up to bring in a go at it the core receiptss of thrill, adrenaline rush, intuitive sentiment of victory over fear and the feeling of Independence that he gets while participating In the sports activity he has bought. To top It all, the discerning pretendr gets a feel of multiple sports. whole at one location.Thus, some of the key core product attributes are meets the accident interests of urban customers * provides adventure in natural peaceful surround with no space constraints * Sports/ Adventure Experiences Offered provides for each one customer with a basketball hoop of varied experiences under one roof * within 50-75 km from the metropolis * Real time experience as compared to virtual gaming worlds The augment Product As is evident from the interviews, reports in the media and the results of our survey, the adventure seeking college goers and widowed professionals are interested in the core benefits of adrenaline rush and feeling of independence.Therefore Adventure, apart from offering these core benefits, also aims at providing the customers the enha nced benefit of spending quality time with the family while out on an adventure trip. Based on favorable responses to our focused questions during our interview, the augmented product entails the next a. Camping as a non-adventure family experience to be accompanied by bonfire. This would be marketed as a stand-alone experience. B. A Family Pack including adventure sports and relaxation, a weekend away from the hectic life, all together at a single place, thereby, providing value to everyone c.Special product designed for large choice. Trekking, dwell along with fun filled outdoor games can be splendid team building activities. Augmented product Attributes * 2 day 1 night tract for long term thrills * Complete family puller * give to all individuals and throngs like students, professionals and corporate. Key Product Quality abide by for silver with international adventure sports standards. Customization Offered Pick and choose from among the various adventure sports packages offered.Reliability alone adventure sports performed under the supervision of World class professionals Greatest focus within our service quality would be to ensure highest standards of guard duty. This would be make through rigorous third party audits and continuous assessment of safety systems in place. Branding Adventure Discover Yourself Perceived Product Value with Price Middle Market Service point of view A. mess * Employees The employees are a bunch of young and dynamic professionals who are refreshfully informal while approaching the different customers. Punctuality Employees are always unattached on time for the customers 24*7 * Training Employees at our club are people with a relevant degree in a course which links an understanding of industry provisions, social and psychological aspects of adventurous and extreme sports. As part of the course they must hire gone through an integral residential field trip. Our staff is see and highly qualified in their respectiv e fields. * Motivation The employees are perpetually motivated through a flat structure at our adventure club and habituated performance based rewards.Feedback is collected from the customers and incentives are given to the employees preferred or recommended by the customers. * Teamwork World class certified professionals fit enough to be able to handle emergencies set about. They are well clever to teach the outdoor adventure skills and risk management techniques with organizations like NOELS (USA), outward-bound Bound (I-J), along with a number of adventure schools of India like HIM, MIM. * polish All the employees are treated as the members off Family. All the achievement or failures are shared together as a team.B. corporal Evidence * Equipment The sinless value of equipments required for our adventure sports is mostly manufacture outside India. We plan to import good certified equipments manufactured in compliance with the International Safety Standards from take up laity distributors e. G. The entire range of equipment for paragliding is imported from Supper, which is the most trusted brand in paragliding equipment industry. Also, bungee Jumping equipment is imported from Nanning Quenching Amusement amusement equipments. Facility design We are located in a site in the north order of Bangor, which is known for its lush green natural surroundings. The site is easily amicable through public transportation. We have adequate parking space, roads have been paved to our club from the main road, and our site is free from the pollution and racket of the traffic in the city. Our facility development partners have helped us with the best site for each sport, safety incorporation such as a bounded fence for some exclusive sports like bungee Jumping.We also have relaxation zones where a family can have a prominent time together. Bounded Fence for Safety Relaxation Private zones for Family * Signage The entire surrounding is marked with legible indicati ons and signboards which help in identifying the location pertaining to each sport and also for food and stay areas. Support staff is available at designated points after intervals to help people get familiarized with the zones. Areas particularly designated for sports bear instructions specific to sport along with actions needed when faced with emergency. Employee Dress Our entire team is easily approachable for any flesh of guidance or help during the process, because of the informal but common serve code that is in place. The outstanding color of the t-shirts helps as a readily clue for identification. * Reports/Statements/Guarantees Annual feedback service reports to be emailed to all customers who have availed our services in the last one year including families, friends, corporate groups and individuals. C.Process Customization is the undercurrent of all our offers, which allows groups to interact with us about their interests and also seek help in identifying the best pac kage which suits them. One of our assisting staff is assigned to each group to help them for the entire period of stay, for both single-day and weekend packages. 1) The simple order of steps involved in the process is as listed below * approachability check Enquire for availability of accommodation for the group by mentioning the size of it and probable time of arrival- This can be done through our website, www. Adventure. Com or through our telephone service.There is an option of selecting the suitable package by talk to our control team employees, who have the expertise to offer the best package in line with the groups interest, demographics and any constraints. * The impairment for the entire package can be enquired at this time or after arrival, and the choice should be intimated to our personnel. * Arrival at Adventure, followed by indulging in the unique facilities offered * fermentation and fun while engaging in the sports * Go home with a lingering thrills Quality All our activities are accredited by adventure activities licensing authority PricingWe shall introduce the product, Adventure, with a penetration pricing. Considering the nature of our venture, it is classical that we achieve the following * Attract the innovators and enable trial of the experiences and services. * Ensure maximal capacity utilization. * Deter existing players from adding capacity and offering the sports not as yet offered. * Reducing the per customer cost of providing expert supervision and considering the high with child(p) investments required in the project.Pricing method to be followed We have decided to monetary value our offering on the principles of perceived value pricing. The perceived value of our offering was arrived at by a survey conducted in which various price points were offered to be chosen amongst. It is our endeavourer to ensure that there is a gradual join on in the customer perceived value through focused promotional activities, which are bein g discussed below. The going price, offered by substitutes and competitors was also closely analyze before arriving at the price points.