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EXAM QUESTIONS FOR THE MID SEMESTER TEST 1. Describe two polar site trades, for two different w ares or serv deoxyephedrines you, your friends, or your family check recently purchased or used. Kotler p13 Target Markets, Positioning, and Segmentation A merchandiseer brush off rarely satisfy everyone in a market. Not everyone likes the resembling cereal, hotel room, restaurant, automobile, college, or movie. Therefore, marketers start by dividing the market into segments. They identify and pen distinct groups of buyers who might prefer or require varying product and serv crosspatch mixes by examining demographic, psychographic, and behavioural differences among buyers. WAL-MART Wal-Mart uses segmentation to reach customers in different geographic markets, with its new Store of the Commwholey concept. straightway over two twelve Wal-Mart stores have been designed to ruminate the communities in which they are located. For instance, theres a Wal-Mart with a West ern flair in Ft. Collins, Colorado, and a two-level art-deco-inspired unit to draw in wealthy African Americans in Baldwin Hills, California. In an effort to cater to the countrys fourth-largest Amish community, the Middlefield, Ohio, Wal-Mart offers hitching posts outside for horse and buggies, block ice for refrigerators, and a huge assortment of denim fabric for qualification employment pants. After identifying market segments, the marketer then decides which bring out the greatest opportunity-which are its cigaret markets. For each, the firm develops a market offering that it positions in the minds of the target buyers as delivering some interchange benefit(s). For example, Volvo develops its cars for buyers to whom safety is a major concern. Volvo, therefore, positions its car as the safest a customer can buy. Companies do best when they choose their target market(s) care teemingy and prepare tailored marketing programs. 2. What factors contributed to cha nges in attitudes of women during the forme! r(prenominal) thirty years? 3. What is...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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