Mcluhan’s 4 Laws Of The Media

McLuhans 4 legal philosophys of the media According to Marshall McLuhan, everything that extends us is a metier. For instance, the language is a medium that extends us. Thus, when he says that the medium is the sum, it means that the medium integrates itself the message so it is sensed differently according to the medium. Thinking that new technology changes lots perception, he came up with the 4 polices of the media: Enhance, Obsolete, Retrieve and Reverse. The briny image astir(predicate) enhancement is to know what does this new technology clear better? In new(prenominal) words, what does it does it intensify? For example, we could notice field glass as an extension of the eyes. Also, a car intensifies the speed of the crazy transportations. As a consequence, with that first law, Marshall McLuhan considers that technology is honorable for the humans. To me, I do agree with that because who can live in 2011 without a cell-phone or Internet? McLuhans seco nd law deals with obsolescence. In former(a) words, it means: what does this new medium garnish old? Indeed, for example, progress makes things better but on the other side it diminishes the use of several(prenominal)thing else, which as a consequence, becomes out of come over to it. For example, cell-phone made phone booth obsolete. By saying fertility creates poverty McLuhan probably meant a lot of things.

In this case, we could see the new media as the affluence which makes another old media poorer. With his tertiary law, McLuhan talks some retrieval. The real question is: what does the new media fellowship back from the past which was obs! olesced? By saying, We drive into the future nurture only our rearview mirror, McLuhan probably meant that an old medium is mannequin of part of a new one by public retrieved. In other words, a new medium gets several(prenominal) characteristic from an old one. Then, the last McLuhans law is about reversal. In other words, when pushed to its limits, what does a new medium dispense with on us? What happens when it breaks down? Actually,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper